The Beltone legacy began in the 1930's when Sam and Faye Posen recognized the need for personalized and miniaturized hearing aid technology. As a way to help a friend with hearing loss, Sam knew that the hearing aids of that time could not offer the individualized hearing capabilities that he had in mind. Sam wanted the individual to hear the music of life come through "as clear as the tone of a bell." 77 years later, we continue the tradition to help people hear and live better. With 1,500 offices in North America, Beltone remains the most trusted brand for quality hearing products and care.